PlayArquitectura begins its journey in the hotel building and energy efficiency sector by participating in the 4th edition of FITUR GREEN.

The Instituto Tecnológico Hotelero (ITH) and Fitur, in collaboration with the UNWTO and HABITAT FUTURA, are launching the 4th edition of FITUR GREEN, after the success of the previous editions and which comprises, for yet another year, a series of conferences in around hotel energy management and an exhibition area for suppliers of these technologies.

The global crisis that, together with the oversupply of the tourism sector in a mature market such as Spain, has forced companies to bet on the innovation and the technology as a fundamental tool to differentiate itself from its competitors. 

It is necessary to encourage the Spanish hotel sector in the application of measures aimed at optimize energy and water management in its facilities, implementing energy efficiency criteria more favorable to the environment. 
The objective of FITURGREEN is to make companies aware of the need to provide added value to their customers, to differentiate themselves from the competition, assuming sustainability and energy efficiency with a business vision.